The Who? Pretty Green, London Mod SS16 Collection
Pretty Green has some pretty cool styles in this summer, one of which being the London Mod collection for spring/summer 2016. The London Mod collection is inspired by The Who. The Who were known for their bold style in the 60's and the new collection features a selection of bright colours and unique motifs. The campaign celebrates the mod culture, specifically in England's capital with style references inspired by The Who.
"When I grew up, what was interesting to me was that music was colour and life was grey.
So Music for me has always been more than entertainment"
Pete Townshend
The collection is a fresh twist on the traditional Mod style, with specific garments developed for those who follow the mod principles of dressing.
The collection features a range of staple outerwear pieces with bold stripes running through the knitwear and jersey, plus a collection of stand out graphic t-shirts.
"I've never wanted to be anyone other than who I am"
Roger Daltrey
"A real Mod does not choose to be a Mod. They Discover that they are a Mod."
