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The Who? Pretty Green, London Mod SS16 Collection

  • Imogen Harrison
  • May 8, 2016
  • 1 min read

Pretty Green has some pretty cool styles in this summer, one of which being the London Mod collection for spring/summer 2016. The London Mod collection is inspired by The Who. The Who were known for their bold style in the 60's and the new collection features a selection of bright colours and unique motifs. The campaign celebrates the mod culture, specifically in England's capital with style references inspired by The Who.

https://www.prettygreen.com/discover/ss16/london-mod

"When I grew up, what was interesting to me was that music was colour and life was grey.

So Music for me has always been more than entertainment"

Pete Townshend

https://www.prettygreen.com/discover/ss16/london-mod

The collection is a fresh twist on the traditional Mod style, with specific garments developed for those who follow the mod principles of dressing.

https://www.prettygreen.com/discover/ss16/london-mod

The collection features a range of staple outerwear pieces with bold stripes running through the knitwear and jersey, plus a collection of stand out graphic t-shirts.

https://www.prettygreen.com/discover/ss16/london-mod
https://www.prettygreen.com/discover/ss16/london-mod

"I've never wanted to be anyone other than who I am"

Roger Daltrey

https://www.prettygreen.com/discover/ss16/london-mod

https://www.prettygreen.com/discover/ss16/london-mod

"A real Mod does not choose to be a Mod. They Discover that they are a Mod."

https://www.prettygreen.com/discover/ss16/london-mod

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