High End vs High Street

JACK WILLS vs TOMMY HILFIGER

Vs

Similarities between both? Elemental, Traditional Heritage, Sports, Autumn/Winter, Groups of friends, being a part of something.

Jack Wills Campaign comes across more approachable and accessible, as well as having more of a fun and relaxed feel about it, whereas Tommy Hilfiger campaign is more university based, comes across for more of the privileged buyer and has an exclusivity about it.

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